i think when you look at facebook investing in lives, when you look at twitter investing in parascope. these are platforms platforms of the future distributing live content and live media and video content. this kind of thing or whether it's political news or celebrities talking about stuff. it's clear there are huge opportunities for this major media platform of live video. this is one of the impacts of that journey. >> i don't know if this is a moral question, should there be ads be like this. should commercial enterprise like facebook, twitter or snapchat be -- should they put this kind of con textbook -- content in a separate ad and leave commercialism out of it? >> this is news and it's social content. i think it should be treated as other news. these are commercial platforms. everyone understands that. it will be beth across -- it will be insensitive to have ads and commercials in between some of these terrible images that we're seeing. i think what we are seeing is that this deeper saturation monks community -- amongst communities of color. that means that different audiences a