you distill it in a couple of easy to follow rules you mystified a little bit by giving it this parisian lehrer but essentially what you're doing is also branding you're creating a brand rather than adding anything. body of knowledge that we have and. this is not my intention this is the intention of every people speaking of my book but the real intention is to tell the truth and i often contest the fact that a lot of people wrote books just to brick a burn and then a commercial benefit this is not the kids in this book i explained that the eating is a work and you have to take your time and i want this to be flexible because. flexibility is the only way to get a diet until the end and to never give up but this branding that i was a bit critical about and the previous question it may be the crucial element because the problem with this it is of course not that people. don't know that certain foods or eating habits had better for them they simply can't break their dependence their psychological dependence and i wonder how much of their psychologist you need to be in order to be a successful diet