something like pfizer, parke-davis, they're effectively the same drugs.they guaranteed to make they are drugs at the cleanup or type them responsibly. they would tell you what was in a bottle. so it became very important. and it wasn't really until later on in the 20th century that the american system of pharmaceutical develops in a way in which the research laboratory of the concern in the patent becomes important as a way for companies to protect his molecule. someone molecule will be available for one pharmaceutical house underwent brand-name. the emergence of the generic drug industry happens after the pharmaceuticals amid 20th century. we start taking these concerns and opening up the competition. >> a patent laws. what are the patent laws with regard to drugs? in the protection to 20 years and during that time, part of the bargain is made is the innovator discloses the findings. it's not kept secret, but they are granted a monopoly as a reward for the innovation and the public. they generate the very certain kind of monopoly. in the pharmaceutical c