. >> reporter: barry parkin, mars's chief sustainability officer, showed us the vast solar farm in new jersey the company built eight years ago. it now provides about 5% of the power used by the mars chocolate factory in nearby hackettstown, which churns out half of the m&m's sold in the u.s. parkin says the falling price of renewable energy technology, like solar, makes the investments pay off. >> we've done this at cost parity or better. in some cases, our costs are now lower as a result of using renewable energy. >> reporter: so, we're not going to see the price of m&m's skyrocketing because mars has made commitments to the environment? >> no, absolutely not. so, this is not just good for the environment. it's good for mars. it's good for consumers, and it's also good for the landowners that we're working with. >> reporter: mars has a long- term contract to buy the power produced by this massive wind farm in west texas-- enough to offset the electricity used in its entire u.s. operation. parkin believes that global efforts to curb climate change will eventually lead to fossil fuels