that was great, parmy. we go deeper and deeper into the subject. i was reminded as she was talking of a conversation i had with the person who worked as a company i won't name and i asked this person, why doesn't your company do this, that and the other thing that would help to protect the privacy of your users? and the response was really interesting. the response was, management doesn't want to devote resources to doing anything that our customers are not demanding. and because customers and users are not demanding these privacy protections, it was not prioritized. so, that's just a little crumb of food for thought. we're sort of silently allowing these things to take place. but, to come back to the whole issue of anonymity, because that's -- we're going to delve even deeper into that in a minute, but think of the sentence, you know, you have ever thought, what would people out there think of me if they knew i loved fill in the blank, whatever it is. and of course if you can go online and be anonymous, you can meet other people who love that thin