pasaje rodriguez. are abandoned souvenir shops into art galleries.even the man el muerto has an electric vibe. until recently this scene in this place would have been unimaginable. swept up in a brutal drug war. many residents fled tijuana. tourism long the city's life blood many dried up. now tijuana is experiencing what many call a rebirth led by a vanguard of musicians and artists. sculptors like efren para. >> what was it like when you were able to open the pasasa rodriguez. >> many left their goods. >> how would you characteristic the transformation of tijuana? >> we actually didn't think of transforming tijuana. tijuana seems like one of those cities every ten, 12 years, reinvents itself. >> this latest is an unlikely one. a home grown renaissance has taken place. >> tijuana used to be supported by the people coming from other places, especially tourism, but at one point with the violence that erupted here in the city it all went away. >> roberto mendoza is one of the most famous musicians in mexico. his former group nortek collective is known