>> pascal dufraitre is a winemaker who nees knows his beaujol afmente s. -- beaujolais. >> dufaitre has been a vintner for 28 years and runs the renown winery chateau de pizay. he produces 600,000 bottles of wine a year, of which 120,000 are buge yea -- beaujolais nouveau. >> we produce very fruity wine on sandy soil, on granite soil with gamay. >> the winemaking region of beaujolais lies just north of lyon. some 20,000 hectares here are dedicated to growing grapes. charles duboeuf came up with the idea. thanks to him, beaujolais nouveau is now known around the globe. today it is sold in over 150 countries. >> it is important, because it is a big part of our production. it is 1/4 of our production. it is important because we sell it in three, four weeks. >> it is a guaranteed money-maker for the vintners because only wine from this area can call itself beaujolais. the competition has to find itself another name, like novello from italy. >> i drink novello three or four years ago. it was like beaujolais nouveau, but without gamay. i think italian wine makers try to make beaujolais nouvea