a boon to brazil's economy, not to mention the players and winning teams and to companies that not only have paid for sponsorships, but who are edging in on the sponsorships without paying for it. patos angeles to break down the economy. this is amazing, because it's the most expensive world cup ever, thereabout 11.5 billion. who gets the biggest payoff here? >> well, right now you'd say the people that built these stadiums, the construction companies that were in charge of putting these things together. there's been a lot of corruption at these games, a lot of people talking about the unevenness. there's a large degree of income inequality in brazil, and so this is creating a little bit of backlash right now in brazil. liz: but there are people who are nuts over this. i always call soccer the bond market of world sports because people might think the national hockey league or the national football league is big, it's nothing, nfl is nothing compared to world soccer, right? >> well, and one of the reasons why is because a lot of countries don't have the resources that we have in america. they don't have the interest, the tradition or the resources to have a professional basketball,