frying pan into the fryer. does that matter? in the election of 2000 either vice president gore took florida or he didn't. look, maybe 35,000 jewish voters in palm beach actually did vote for pat buchanan. i don't know. >> we're pretty sure they didn't. >> there's no question that gore won on a popular vote basis. but that doesn't matter because that's not the way they're counted. what i'd like to hear from you is to a certain extent you're empowering me as somebody whose vote doesn't count or the new ternlgs put it this way, writ large, is enabling me to influence someone in ohio or colorado or the ten states that really do matter, we're told, in this election. is that true? >> yeah, i think that that's not a necessarily new practice. i think that as long as we've had elections that have existed out of a single province will counties will call in to target counties and states into target states, that has been going on -- >> my question is will the new technology make that more scientific -- >> it will make it more efficient. >> more efficient, more targeted. the efficacy will improve significantly. >> for example, i have a college classmate who works in cincinnati. for all i