and a leader isn't doing much if they -- >> tom: pat ryan, the founder of the company. >> she's a visionary in our industry. she sees opportunity, she sees problems that may be people haven't realized that they have the problem. >> tom: ryan met newman in 1991 after a colleague raved about her. newman worked for insurance giant marsh at the time and when marsh hired away 123 sblo sblos, he recruited -- employees, he are kruted newman. >> i went to an industry conference and a senior person from her former employer said we want a truce. i thought she must really be good. you take 13, i take one, you want a truce. i feel even better. >> tom: newman quickly proved she was a very special talent. >> she just, i'll say relentless to pursue her goal. and that's what causes this make it happen, and i've seen it for the 20 plus years that we worked together and it unique. >> there's nothing she doesn't see. she's an unbelievable keene skill set. she identifies everyone's top qualities and she has the ability to bring those out. that's what she does for me every day. >> i've got a little cliche that