explain frank chirkinian and explain to people his personality was he loved his nickname that pat summerallave him, the ayatollah. he always had a great saying -- "i do not run a democracy." he was a dictator. he got in his truck and he was gonna do it his way and his way only. >> wider. get wide. real wide. come on yo out. ♪ >> he made golf entertaining but still preserved the integrity and the important things in golf and was a toible convey to the public that golf is a special sport and he was able to bring the excitement of the sport but also make sure that the public understood that there was great values to the game beyond just the competition. >> this is great little hole, pat. >> this is simply a great little hole. [ laughter ] >> frank took a sport that had not really entered the television age, and he found a way to make golf compelling. there's a side of me that wants to say if it wasn't for frank chirkinian, i don't know where the game of golf would be. i believe that more than i believe that the game leans on any one player and that player's greatness. ♪ >> he still had his fin