it was peter townsend and pat ben t benitar. >> jimmy: unbelievable. >> to me, he's the patron saint "jersey shore." mick jagger is responsible. >> not really. so what happened, cut to commercial and we ran three commercials in san francisco, 10:00 at night, 11, 12. the cable operator calls the head of mtv in new york at 8:30 in the morning and he says, pittman, get that [ bleep ] commercial off the air! and he says i'll take it off right away. by the way, pittman, i'll take it. you'll take what? i'll take mtv. why? because i'm getting millions of phone calls. >> jimmy: you know, let me ask, you say you never learned from a mistake. how is that possible? >> well, anybody in the world -- everybody in the world says you learn from mistakes. i say if you're a creative person and you make a mistake, forget about it. >> jimmy: forget about it. you said don't listen to music when trying to come up with ideas. >> it's impossible. if you love music, how can you think about something else? >> jimmy: i got you. you said there's a story about how you had a difficult client that sold mozza. you