the popular american outdoors brand patagonia is making it dads on the company payroll. because it's got the kind of parental perks you almost never see these days, here's nbc's jolynn kent with more. >> for hans cole every day is take your child to work day. >> my office is just about 100 feet away from the child care center, so i can look out my window and see him playing out in the playground here. >> outers]?1 wr bran?.patagon day ca2h yure is the squealing, its corporate lq?fn gl by for a >> i'm going to meeting.?sb st wted g >> the?? companyay straction, rather than an investment that's paid off. ?- >> 100 mom work after ls. $1200 a month for child, a priceless deal for tor jenna johnson, s her wherever she goes, her daughter and caregiver go, too. compan. ?> patagonia's model is rare. on-site subsidized child care in the u.s. has dropped from 9% in 1996, to just 2% in 2016. >> often what you'll find in the marketplace is tt people understand that something can be positive. but they don't have the tools in >> tyler well

but it allows me to excel in my life, really. >> reporter: patagonia's model is rare.n-site subsidized child care in the u.s. has dropped from 9% in 1996, to just 2% in 2016. >> often what you'll find in the marketplace is that people understand that something can be positive. but they don't have the tools in terms of how to implement it. >>> >> reporter: tyler wellborn's mom, susan, brought him to day care at 18 months, now 30 years later, he designs wetsuits for patagonia and has standing breakfast dates with mom at work. >> it allowed me to not worry about where my kids were when i was busy. it's kind of like an extension of the family. >> reporter: full circle for a company that hopes to inspire others to put family first, too. jolynn kent, ventura, jolynn kent nbc news, ventura, california. >>> that's going to do it for us on this wednesday night, the rockefeller center christmas tree will be lit tonight during a live broadcast beginning at 8:00 eastern/7:00 central here on nbc. i'm lester holt, for all of us at nbc news, thank you for watching and have a good nig

but the popular american outdoors brand patagonia is payroll. because it's got the kind of parental perks you almost never see these days, here's nbc's jolynn kent with more. >> reporter: for hans cole, every day is take your child to work day. >> my office is just about 100 feet away from the child care center, so i can literally look out my window and see him playing out in the playground here. >> reporter: outerwear brand patagonia's day care is the squealing, laughing heart of its corporate headquarters. >> there's this work. >> reporter: moms nurse in meetings, while dads feed in the nursery. any parent can swing by for a quick hello. >> i'm going to meeting. just wanted to give awe big kiss. >> reporter: the company says offering this kind of in-house child care for 33 years is not a distraction, rather than an investment that's paid off. >> 100% of moms returning to work after leave we figure we recoup over 90% of our costs. >> reporter: parents paying $1200 a month for child, a priceless takes her around the world. wherever she goes, her

but it allows me to excel in my life, really. >> patagonia's model is rare. on-site subsidized child care in the u.s. has dropped from 9% in 1996, to just 2% in 2016. >> often what you'll find in the marketplace is that people understand that something can be positive. but theyon the tools in terms of how to implement it. >> tyler wellborn's mom, susan, brought him to day care at 18 months, now 30 years later, he designs wetsuits for patagonia and has standing breakfast dates with mom at work. >> it allowed me to not worry about where my kids were when i was busy. it's kind of like an extension of the family. >> full circle for a company >>> you are watching 12 news. >>> we all know that president- elect donald trump is an extremely wealthy man. he does business all over the world and soon he will be leader of the three world.>> that is where it gets complicated. tonight we are verifying why trump needs to split from his businesses. businesses that carry his name. the media were the only ones making a big deal about his businesses. today he changed his mind.

for moms and dads who work at patagonia, the popular outdoor american brand. it's an easy decision. >> the company is offering the parental perks that you almost never see these days. for more, here is nbc's jolene ken. >> reporter: for hans every day is take your child to work day. >> my office is 150 feet away from the child care center. i can look out my window and see him playing u. patagonia's day care is the squealing, laughing heart of its corporate headquarters. >> there is an understanding that children are part of life and a part of work. >> reporter: moms nurse in meetings and dads feed in the nursery. any parent can swing by for a quick hello. the company says offering this kind of in-house child care for 33 years is not a distraction. rather, an investment that's paid off. >> you have 100% of our moms return to work after leave. we figure we recoup over 90% of our costs. >> reporter: parents paying up to $1200 per month per child. a priceless job for jenna johnson whose job takes her around the world. wherever she goes her daughter and care giver

become the first person in a wheelchair to conquer mountains and glaciers in the rugged wilderness of patagoniaa future climber. the expedition starts one week from today. " " they raised over $8,000. he plans to leave it at the park for another future climber. the expedition starts one week from today. >> can the 49ers protect the lead? how about that? the story straight ahead. ♪ think of your fellow man. ♪ lend him a helping hand. ♪ put a little love in your heart. ♪ ♪ take a good look around... ♪ ...and if you're lookin' down, ♪ ♪ put a little love in your heart. ♪ ♪put a little love in your heart.♪ ♪ in your heart. (avo) the subaru share the love event is happening now and will have given ninety million dollars to help real people like these. . >>>only a couple of teams in the league might be worse than the 49ers. joe with a hamstring injury up 92 straight. we go to overtime. in ot the law enters with a 19- yard touchdown. he trailed minnesota 10 points 4th quarter. this is the jump shot. ball comes back in and knocks it down. scoring a lay up on the other end. back to back games since apri

you know, you're probably familiar with patagonia, which is still doing amazing things. the body shop, at that time. stoney farm yogurt. so there were plenty of companies. ben & jerry's has always been kind of more visible, probably because we make ice cream. and i think the other thing about ben & jerry's, we tend to be fairly outspoken about what we're doing. you know, that brings up another interesting issue around, say, doing socially responsible business or whatever. because we would sometimes get criticized -- you know, you guys are talking about all these things you are doing, aren't you patting yourselves on the back and trying to take a lot of credit? and ben would always say, you need to be willing to talk about what you're doing so you give consumers a choice to be either supporting this kind of business or supporting a more traditional business. you know, consumers are always supporting one business or another, whether they like it, know it or not. when you are buying somebody's product, you are voting with your dollars. >> there were also critics who said yo

it's this cycle.way patagonia is basically telling people don't buy new stuff.t ofm which is, that is a deep shifting capitalism. one one can argue that they're trying to sell more coat somehow in some big brother way. but i think they're genuinely interested in what is it mean to be a company that doesn't make new stuff. but makes new systems. how does how does that humanize the maker lives better? i'm very interested in that. >> the word, enough. reflect on that. >> it's a very important word to me on many different levels. it's important to the sense of i felt growing up, i was born the last day of 79 so mike the eldest millennial. >> millennial elder. >> i felt like i was raised with the sense of bigness, like i was very important and what was i going to do in the world. this is also about being raised from white and privilege. >> it's also like the 20thi century takes save the world. student. >> so i've done a lot of spiritual work in my life rescaling my expectations, not only about my own impact on the world but about where i want to spend my energy and time. how much more inte

you know, you're probably familiar with patagonia, which is still doing amazing things. the body shop, at that time. stoney farm yogurt. so there were plenty of companies. jerry's has always been kind of more visible, probably because we make ice cream. and i think the other thing about ben & jerry's, we tend to be fairly outspoken about what we're doing. you know that brings up another , interesting issue around , say doing socially responsible , business or whatever. because we would sometimes get criticized -- you know you guys , are talking about all these things you are doing, aren't you patting yourselves on the back and trying to take a lot of credit? and ben would always say, you need to be willing to talk about what you're doing so you give consumers a choice to be either supporting this kind of business or supporting a more traditional business. you know, consumers are always supporting one business or another, whether they like it, know it or not. when you are buying somebody's product you are voting with your , dollars. >> there were also critics who said you

side-by-side comparison and look at photographs over the years, apparently she's been wearing a patagoniaor decades. >> colin kaepernick had a really bad game on sunday. my heart goes out to him. they have won victory on the year. he goes to chicago yesterday and got benched in the fourth quarter. why? one completion for five yards minus 21 overall. one of the worst passing ratings you could possibly have. word is he wants to opt out of his contract at the end of the year. >> good. well, look after yesterday, four yards passing, five sacks for a loss of 25 yards. that happened at soldier field. coming up in the next hour, we're going to have a goldstar father, part of the police officers and vets who teamed up to protest yesterday. we asked you what you thought and our email and twitter machine lit up. >> this is what paul said. his career is going down faster than his knee does when he hears the national anthem. >> renee came out and said this. i wonder if his teammates are really proething him or were letting a few of those line backers through as their own protest? i don't think so. >>