i continue the conversation with patrice louvet. what is next for ralph lauren? you going to focus on sleepwear? are there other parts you can grow a lot more? patrice: what is amazing with this brand and what ralph has created is we can enter a lot of spaces with automatic credibility. we are one of the hottest restaurants in new york. we are looking for an opportunity to open one in london. that is a part of our ecosystem, it is not a core priority for us. the next phase for us is winning with women. as i mentioned earlier, our business has historically been driven by men. today, 56% of our customers are actually women on our website and in our stores. they represent less than 30% of our business, so that is a massive opportunity for us. as we get to understand her better, develop the right products for her, present the products in a way that resonates with her, which may not be the same way for men, that is a big opportunity for us. handbags is an area. as part of completing the style for women. and we are looking into home. i actually think if you reflect on r

i continue the conversation with patrice louvet. u look at pricing, you have also been able to really elevate the brand by increasing prices. is there a limit to how much you can increase prices before it hurts demand? patrice: it is up close to 80% since we started on this journey. short answer is i don't think there is a limit as long as we do a good job of elevating the product, the storytelling, the environment, making sure the customer sees the value, and they have so far. our value perceptions are at the highest since we have been tracking, but the onus is on us to provide this consistent elevation, that the consumer sees it, and it supports this elevation in retail. francine: talk to me about china. it has huge potential but is essentially still quite a small market for you. patrice: huge short, midterm, and long-term market for us. it is double what it was four years ago, but still quite small when you look at the penetration of the chinese business for some of the best players in the luxury industry that are putting percent,