a moon shot of sorts in the hunt for 7-year-old patrick alfer. >> people forget in the long run. it is that patrick is a missing most people don't remember that. >> reporter: christopher zimmerman hasn't remembered. >> reporter: he's the search for nearly as long as he has been alive the day he walked away from his foster home in january 2010. since then cops have searched on the air and ground and they have hung posters throughout the city. and nothing. >> people in new york, they are so busy all the time. they never have time to pay attention what is around and never look at each others face. >> reporter: but they do look in store windows. a group of designers at advertising got the sculpt a life size manikin that looks the way that patrick would today at age 12. the initiative is called invisible faces. now a life like patrick stands in this store window on one of the trendiest blocks of soho along with an ipad of information about the case and the number for crime stoppers. >> i wonder where he is. we hope from the bottom of our hearts that it is really an initiative that will