patrick doyle explains how he does it. >> we are unveiling the ability for people to drive home.f they have an easy order set up on our profile at dominoes, they can go through sync with the mobile app and have the pizza waiting for them when they get home. i think it is going to be available on 4 million to 5 million of their vehicles from 2010 forward. they're looking for new ways they can do commerce and we are looking for new ways to make it easier for our customers to order domino's. >> dominoes is getting creative. just a year ago hostess seized operations. the bread itself survived. the former ceo looks back on what he learned. >> there were a lot of people. it is really hard. it is very hard to predict what people are going to do even in the face of what is logical and what should happen. >> what do you mean? >> a lot of emotion can drive decision-making. >> is that people like bill unions or the creditors? >> it can happen from both in any situation. in that situation, certainly one of the unions was being driven more by emotion then maybe by their well-being. so to char

patrick doyle explains how he does it. >> we are unveiling the ability for people to drive home. have an easy order set up on our profile at dominoes, ync with go through sin the mobile app and have the pizza waiting for them when they get home. i think it is going to be available on 4 million to 5 million of their vehicles from 2010 forward. they're looking for new ways they can do commerce and we are looking for new ways to make it easier for our customers to order domino's. >> dominoes is getting creative. just a year ago hostess seized operations. the bread itself survived. the former ceo looks back on what he learned. >> there were a lot of people. it is really hard. it is very hard to predict what people are going to do even in the face of what is logical and what should happen. >> what do you mean? >> a lot of emotion can drive decision-making. >> is that people like bill unions or the creditors? >> it can happen from both in any situation. in that situation, certainly one of the unions was being driven more by emotion then maybe by their well-being. so to characterize wha

let's bring in patrick doyle, the president and ceo of domino's pizza. r's consumer demand, how it's shaping up versus, say, last year? >> consumers still clearly a little bit nervous out there. we're seeing progress. we need job growth. but, you know, overall, we're going to be very busy on sunday, as you said. it's about 80% up from our typical sunday. the team's ready to go. and i know we're going to be busy. >> it's amazing statistics that you throw out there. 11 million pizza slices on super bowl sunday. the thing is consumers have so many choices these days. the guys were talking buffalo wild wing ceo. increasingly convenient choices for food on the super bowl. how do you keep them ordering domino's? >> for us, you know, look, we get it to them quickly. they know they're going to get a great pizza. and other thing that's really been mhappening for us, as we move to digital the ability of our customers to order any time, anywhere they want over their smartphone, over the net, that's driving them in to domino's. we're confident we're still going to do

dominoes patrick doyle? >> he comes in when domino's is ats 12 $12.des we have to make the pizza better, which requires to admit it tastes like cardboard. a remarkable -- and then use technology. she a technologist. a huge number of orders from dominoes done from the facebook page. and by the way, just so you know, my kids, they don't like to pick up the phone and say, like to go on the computer and do it. it's your own phone if you get wrong. >> i use my phone app for this. >> it's great! you know, it's outta there. i like the baseball -- >> and deborah -- >> largest owner of nursing homes. a stock that is to be bought now. why? come down tremendously. a good yield. doesn't have any china exposure and sddeb is a remarkable reformer. >> and eric weisman. saying -- i don't know a she'll doesn't have a north face jacket. particularly kids. >> i have two for this weather. when it turns 9. i go to my giant orange north base park. 30, a little bess. finally a lightweight spring. this was one of the many coalitions, calls them coalitions of brands that eric

tomorrow, domino's ceo patrick doyle will be "in the loop" for an exclusive interview about how the pizzay even more to drive sales. tomorrow at 9:00 a.m. eastern time. we are "on the markets" next. ♪ >> it is approaching 56 minutes past the hour, bloomberg is "on the markets." diane julie hyman. 30 minutes into the trading day. we have a mixed picture, very little change. i could change in a few minutes when we get economic data on the services industries in the u.s. from the institute for supply management. looking to that for more direction. time for futures in focus. after its biggest annual plunge since 1981, gold trading at this highest level in three weeks. h.ld analysts are bullis joining me now is greg, he used to trade gold futures on the comex. people are saying we're going to see a correction, optimism after the decline. what are the signals you are watching? forecast, itook at is important to understand what the timeframe is. a lot of forecasts are short-term. that is what you are seeing in the charts. in the last two weeks, the area. -- very oversold market, you made new low