. >> in your book, you mentioned two of my favorite people, chip connelly and patti mccord. chip created the hotel chain and patti ran hr at netflix. she invented hr at netflix. what have you learned from them? >> i just have so much respect for both of them. >> me too. >> and side note, i think they're both just fun to be around. and patti,wy interviewed her for the book, we just -- i had a pain in my side because i was laughing so much. but, you know, netflix, she spearheaded that whole culture deck, which a lot of us are familiar with now, especially in silicon valley. and i think she inspired me to think beyond the values and go to more of that behavioral concept. so netflix, over ten years ago, identified, what are those kind of 15 to 20 core behaviors that we expect from everybody in the organization is our playbook? and then embedded those into their hiring process and how they give feedback. i have a lot of respect, and i think what i also appreciate abis, you know, she is provocative. you know, she kind of pokes at the typical components that we think about, when we