the owner, paul barrett, says he's fielding more phone calls than transactions. "i'm getting a lot of concealed carry class questions," said paul barrrett, owner of shooter's paradise. barrett says he's answering three to four times more calls a day about the topic. "how much, where it's at, how to do it [or] how to go about getting one," said paul barrett. some might suggest the recent san bernadino shootings is the reason for the increase. but, barrett isn't sure about that. "i don't know," said paul barrett. "i can't answer that." some people in woodbury county calls about concealed carry licenses. they're taking action. "just in the first week of december we've had 120 applications filled out for carry permits," said major todd wieck. which is a lot. december's applications were the most in any month since february of 2014. "i think people are a litte bit more inclined to protect themselves now rather than just protecting themselves in their own home," said major todd wieck. statistics from the woodbury county sheriff's office show they were averaging 72 permi

getting one," said paul barrett. some might suggest the recent san bernadino shootings is the reason for the increase. but, barrett isn't sure about that. "i don't know," said paul barrett. "i can't answer that." some people in woodbury county aren't just making calls about concealed carry licenses. they're taking action. "just in the first week of december we've had 120 applications filled out for carry permits," said major todd wieck. which is a lot. december's applications were the most in any month since february of 2014. "i think people are a litte bit more inclined to protect themselves now rather than just protecting themselves in their own home," said major todd wieck. statistics from the woodbury county sheriff's office show they were averaging 72 permits a month until this point. back at shooter's paradise paul barrett continues to field phone calls. but, he says it's nothing like the aftermath of another tragedy. "sandy hook was really a bad time," said paul barrett. "now people are thinking about it but it

"sandy hook was really a bad time," said paul barrett. "now people are thinking about it but it wasn't nothing like sandy hook." in sioux city, sam curtiss, ktiv news four. as we prepare to start a new year, there might be another spike when it comes to gun permits. major wieck says that could be due to permit renewals. in 2011, iowa changed to a 'shall issue' law for permits. thosospermits are good for five-years. following the attack in southern california, gun owners in siouxland are taking advantage of their 2nd amendment right chase cjeka is a co-owner of american brothers in arms gun shop in sioux city. his shop has seen the impact on the store's firearm sales made by recent mass shootings that "it really impacts sales as far as, it really increases sales," saidid american brothers in arms co-owner, chase cjeka. "everybody wants to be prepared, they want to have an option of defending themselves if they have to. and, i support everybody's opinon. if you don't think we should own guns, that's your opinion and your right, and it's my

here to talk with us is paul barrett, a senior writer for andmberg business week author of a new yorktseller. he also wrote a book about islam in america which puts you an incredible position to talk about two of the most burning issues of the moment. now me what we know right about the guns that were used yesterday and what implications that has. paul: deborah were four guns, as , to ar-15 style military assault weapons, two handguns, relatively ordinary pistols, and crucially, a whole lot of ammunition. it's the proliferation of ammunition that actually makes an attack like this so deadly. one implication of this is that were going to hear, for better or worse, renew calls for bans on so-called assault weapons, semiautomatic large capacity rivals. john: i know you have strong views about the nature of the debate over gun control and that there is kind of an inherent, structural advantage that the pro-gun side has that goes beyond the fact that there is a second amendment. paul: right now the libertarian argument is very much in control. this,ou see an event like rather than it leadi

paul barrett of bloomberg businessweek joining us in new york.ll ahead, getting plugged in -- we will talk to a stanford professor who says he has the answer for getting the world running on 100% renewable energy by 2050. ♪ david: i want you to google this. who is the world's biggest corporate buyer of renewable energy? google. the company is expanding its clean power portfolio to include 780 megawatts of eneergrgy in te nations. joining me is the professor from standing in diversity. he says we can get to 100% renewable energy back 2050. what is your plan for making that happen? to electrifyea is everything so that all sectors -- if we electrify it, we reduce our power demand worldwide by about 32% because of the efficiency of electricity over combustion. we can get another 7% or 8% of reduction of power demand by energy efficiency improvements beyond which would normally be expected by 2050. we are then reducing our power to a total of 39%, 40% rated the remaining amount of power for all sectors would be provided by wind and solar. solar on roo

david: paul barrett, thank you. debate overrs, the cord cutting..9% every year since 1995 according to the fcc. 2016 promises more of the same. the average bill is now about $66 a month. joining me now is our media reported gerry smith. we talk about it going up in 2016, by what measure? here and there. this has become an annual tradition for anyone with a cable subs commission. get a monthly bill in january saying it will go up a few dollars. this has been going on for years and years and there is really no sign that it will stop. david: the cable bill formed of all of these component parts. what in particular is pushing up the price of cable? >> companies say they are paying more for sports programming. charging almost seven dollars purse of scriber per month. up,he cost of sports go espn is paying a lot of money to the sports leagues for the rights to broadcast those games. then they pass those costs on to the cable companies, and then they pass those costs on to you the consumer. david: espn is paying a lot for sports because we have been told

thank you so much, paul barrett, a bloomberg. that does it for me. markets close early. happy holiday and we will all see you back here on monday to get back to business. ♪ . . alix: it is 12:00 p.m. in new york and 4 p.m. in hong kong. welcome to bloomberg markets. from bloomberg world headquarters in new york, good afternoon. here is what we are watching at this hour. the grinch making an appearance on wall street this christmas eve, stocks snapping a 3-d -- a three day winning streak. we will count you down to the close. it is a final countdown for retailers. just a few hours left in the most critical shopping season of the year. we will look at the biggest winners and losers. the newt ready to toast year, a look at what we can expect from the food and beverage industry. pricesw commodity provide support or will a stronger dollar way on profits? let's go to the markets desk for the latest. a pretty