paul charles, director of communications for virgin atlantic and a guess of our speaker. joe joe anselmo of aviation week. caspar -- for the european union delegation and finally myron belking former ap bureau chief in london and secretary of the national press club. ask anyone in this room who sir richard branson is and he will be defined different ways: a flamboyant en43 pren newer with an appetite for starting new buses, a magnet for controversy, such as his recent stint as a glass xo cleaning worker in a tv ad for his virgin trains. or a billion dollar philanthropist attempting to save mother earth. no matter, he is a gift for making people pause and take notice. his high profile adventures cloud developing personal space flight and in 1986, crossing the atlantic in his plane offshore racing boat in racing time. a year later, he set another record crossing the atlantic in his virgin atlantic flier, not only the first hot air balance lon to cross the atlantic but also the largest ever at 2.3 million cubic feet. clearly, this is a man who likes a challenge. whether it's