francine: we will be back in a humanist with more of the exclusive conversation with paul coleman. --olman. ♪ ♪ francine: in 2015, unilever was awarded the top ranking prize in the sustainable leaders survey for the fifth consecutive year. paul polman speaks exclusively about how this has shaped the business. for example, your customers want a company that is more sustainable. i have always been told that some of your rivals say that everybody would love a shampoo that does good, but when it comes to choosing the shampoo that gives you healthy hair or does good, we always choose the one that gives us glossy hair. paul: i would not disagree with that sentence, but is not the right comparison. obviously, you need to provide a product that performs, you need it at a cost that is affordable. that is the job of any company. once you have done that, consumers differentiate. would you want to buy from the company that has child labor and its value chain? -- in its value chain? would you want to buy from a company that does not have sustainable practices? would you want to buy from a company