we are also joined by paul doug delgado. to start with, the competitive carriers association, how do you describe it? >> everyone other than the two largest wireless carriers -- there's over 100 wireless carriers in the united states and we represent sprint, t- mobile, all the way down to the smallest carriers in the united states. normaly not be your household names, but in the areas that they serve, they are very important to the community. they are community-based and small businesses. so we have 100 carriers, some even outside united states. and we also service almost 200 associate members. those are small businesses who make up the ecosystem that support wireless carriers in the united states. >> why is it important to have a service directed to those types of customers rather than have them go to verizon or to at&t, carriers that most people would know about? >> he'd probably know that consumers like choice and choice has many benefits him including price points. in small areas, in rural areas in the united it's coming