and paul eisenstein, publisher of thedetroitbureau.com, an online automotive news service. paul sizen stein, starting with you, how much more does this latest news on the prius complicate things for toyota? why is this significant? >> this is very significant. if you look at the sales, it shouldn't be as important as it is, but it's more than that. think about last quarter when toyota spent a record one billion dollars if-to-promote itself to try to overcome the impact of the earlier recall. the prius was the heart of that campaign. it is the halo car that people pay attention to and now, having the sense that this car not only has a problem but that it may have been hidden, that it may have been covered up, is going to hurt the company tremendously >> brown: rebecca lindland, how much is that sense, that lack of clarity about what exactly happened, what the company knew. how much is that hurting them at this point? >> it depends, jeff, on whether you're a toyota loyalist or not. those people that have been standing with those company for decades are really kind of continuin