joining us, paul holland, a long history of working with net fflx also with us, ljh investment advisery haverty i have to ask you if you've been buying lately. >> no, i'm not buying, carl. i'm very wary of the price here. this is a wonderful business the quarter was terrific there are some cash flow problems they're spending a lot of money on advertising they're spending a lot of money on content acquisition consent assets went up the principle problem is the multiple the stock's growth is practically unique in our entire economy. as such, it's gotten a scarcity valuation. if you're looking in an environment where the federal reserve is going to raise interest rates, that scarcity valuation is going to be squeezed second problem that i can see is that there's a tremendous proliferation of people who want to make content. it looks like the new gold rush. there are 88 serialized content productions that are currently rated by meta critic in an environment now where people are watching more sports, nfl ratings are up, i think the world series ratings are going to be up, there's less time