pretty cozy and i said i spoke to the head of the radisson blu hotels he's also in charge of the paul ince as well my sister was going to happen to sort she would all the athletes go home will the city become a boss who is a summation all of the. you have all the infrastructure in. you to modern in many ways and from fabulous venue where growth. can be. now how do you sell it. and that's where you need. to think. this cannot be done by the individual. because they're competing against . the best the nation have to be sold through a convention and tour of europe. what about when it comes to say visas and take. those to getting people to come to sochi because you know. for example moscow sort. which is now more expensive ofen going to paris or london. the other thing is of course visa but that is more for the because the potential pool of foreign tourism is that too. big off the road. but sochi remains to be domestic destination what kind of person is going to come to such a is it going to be say the call center yes. and. you know do the russian middle class is becoming very very known becau

. >> host: and pamela paul is an author as well as the editor of the new york times review. she's written books, "the starter marriage," parenting inc.." pamela paul, what does the new york times book review mean to an author? >> guest: oh, it's huge. [laughter] and i think, you know, it's for better or for worse it's become more important because we are last freestanding newspaper/book review out there. so it's, i think, it's different from the daily review in the times where we have three established critics. book review is a place where sometimes reviewers will take a step back, look at context, look at especially with nonfiction the area that the author is writing about, and it's a hugely important review for authors. i know both the joy of getting a positive review in the times and of getting a very negative review. so i take it really seriously. i know what it's like on the other end. >> host: and does it affect book sales? >> guest: you know, i think that if everyone -- if people out there knew what really affected book sales, there would be -- [laughter] i don't know, everyone would be a best selling author. it's hard to kno