. >> host: our guest reporter this week is paul kirby, senior editor of "telecommunications reports." >> host: what should they have done, marc, in you view? okay, here's what we want to do, you can opt out of this, or how should they have done it? >> guest: i think the best way would have been by opt-in. google could have said to users, listen, we have a new approach, we think it's going to provide only benefit to you, we think you'll get advertising you're more interested in. we understand that we have a chiment to you right now in terms of our current privacy policies, but we'd like to give you the opportunity to choose our new integrated google platform, and users might have said, hey, that sounds good, i'll sign up. and certainly we would not have objected if google had done that because so much of the internet is about choice. i think the less good internship would internship -- alternative would have been for google to say, listen, we really want to do this, we respect that some people might not want to, we'll let those folks opt out. so before march 1st you can make a choice i