let's go to this week's board of directors, susan is the founder of sbtv.com and paul lewis founded five companies, both regulars on the show. >> thanks, j.j. >> the first thing i thought of is how can you give one guy a discount of $5 and someone else a discount of $10? aren't they going to find out and get mad? >> there's a problem with that. everybody is going to talk. if you give one person a different deal and they talk, the person paying more money is going to get angry. >> they said none of the full paying kcustomers are upset abot it. >> it may be true. the risk you run is number one, once you cut your price, it's hard to go back up. secondly, what are you going to do when people look at you and say if you can give me a 20% discount now and still make money, weren't you gouging me all along? look at how you might be able to give a scaled back offering. let's say unlimited usage at the gym, maybe certain days of the week, only certain facilities. make smaller chunks or packages people find affordable, but stay within their membership. >> there's a marketing per speck tiff to use i

paul lewis said he's made 660 jumps by the middle of august when he was in the air for a british skydiving souvenir video for a novice jumper with the camera mounted on his helmet. as these things go the first 10 seconds of his trip were just fine. >> unfortunately when i deployed my main parachute, things went horribly wrong. a skydiver always knows especially if they took the same canopy where whether the opening felt right or wrong and mine felt awful. >> reporter: the main parachute hadn't fully deployed. he cut it free and falling fast, he deployed his reserve parachute, which also failed to properly unfold. >> i looked up at my canopy closed my eyes and very very calmly thought to myself it's all over. >> reporter: with to control over his decent and just limited braking pow, lewis says he blacked out. so we'll tell you his reserve chute luckily guided him to a hard landing on a relatively flexible metal roof with neck and arm injury, but no broken bones. but he says it was his last jump. >> i just feel if i jump again, i'm pushing that luck too far. >> reporter: so what went wrong?

lewis. ♪ where have our flowers gone. >> reporter: peter, paul & mary burst on the screen in 1961.p put together by bob dylan's manager. they launched his career as well. ♪ the answer my friends is ♪ blowing in the wind ♪ the answer is blowing in the wind. >> reporter: active in the civil rights and antiwar movements, they took part in the 1963 march in washington. >> i have a dream. >> reporter: and provided musical accompaniments. ♪ >> everybody mattered. everybody counted. >> reporter: peter, paul & mary broke up in 1970. later, reunited from time to time until her leukemia forced her off the stage. ♪ take to leave you up to say good-b good-bye. >> reporter: this summer, we said good-bye not only to mary travers, but many icons from the '60s, '70s and '80s. ♪ so kiss me and smile for me. >> one way people discover the mortality is when they are demi gods and idols die. >> reporter: mary travr thes is survived by her husband, two daughters and grandchildren. ♪ the answer my friend is ♪ blow iing in the wind ♪ the answer is love, passion and all of us working for it together. god

lewis for coming on tonight and taking the heat. >> thank you. >> by the way, we have plenty of folks commenting on this. let's go to our twitter board if you can. this is paul who was just watching that interview. he sent this five seconds ago. a.c.o.r.n. is more than a credibility problem, how about accountability and important. thank you for your comments. you saw it there, bertha lewis essentially taking the heat. she answered the questions. so why won't james o'keefe? he is the filmmaker, the conservative filmmaker who posed as that pimp to expose the apparent corruption at a.c.o.r.n.? where is his unedited video. she raised that question, moments ago, ms. lewis and it's a good question. why is he not releasing the unedited versions? he talked to fox news, but why isn't he talking to me? again, the invitation stands. >>> meanwhile a story we first reported to you is now continuing to get traction around the country on blogs, on social media and on the air. on the heels of jimmy carter's statement about racism, a man allegedly beat up a woman who was with her daughter at the time. here's what the woman told me exclusively last night on the campbell brown

i am john lewis, chairman of the federal trade commission and i appreciate -- i am john paul liebowitz, chairman of the federal trade commission. i will talk about frost's falsely invoking the federal government but directed at american consumers and what we do at the ftc to try and stop these scams. i will highlight a series of fraud cases that the commission has brought involving false promises of government grants. they are part of operation short change. they are 20 actions announced on august 1. they involve 14 state partners. we challenged a variety of frauds exploding people harmed by the economic downturn. all told, with our federal and state pardons, we have brought 389 legal actions in four runs in the past five months. to the con artist today, the challenging economy presents a golden opportunity. it is an opportunity to present economic distress of american consumers and built them out of their hard-earned savings. they have sought to exploit the government's stimulus plan. they promise grant money, requiring consumers to pay in advance or provide personal information. they