paul marciano and, amy, you have the story. >> that is right, george. on wednesday, the same night that guess launched their new ad campaign with jennifer lopez, kate uptonct. >> right here. wide shot. >> reporter: she's one of the most sought after supermodels regularly gracing runways and the cover of the "sports illustrated" swimsuit edition. but this morning 25-year-old kate upton is taking aim at a major fashion label she used to represent. ♪ on wednesday taking to social media writing, it's disappointing that such an iconic women's brand guess is still empowering paul marciano as their creative director adding the hashtag, me too. later adding, he shouldn't be allowed to use his power in the industry to sexually and emotionally harass women. tmz catching her shortly after she made those allegations. >> what do you think should be done to keep people in positions of power from abusing that power? >> i think a lot of people around them know about it and need to speak out. >> really? so you're advising models to step out? >> not models. the people around them. >> everybody? >> reporter: marciano who co-founded the fashion line nearly 40 years ago repo