. >> reporter: in stevensville, paul reed smith makes some of the best guitars. on sunday night, they joined forces for a major fundraiser at ram's head lot. >> this sunday, october 4th, after the ravens game, one night, one shope, one cause, hosted by paul reed smith. >> this beautiful baltimore ravens guitar will be one of 10 up for auction. >> reporter: it's signed by the ravens' haloti ngata. >> literally, you know, i walk in the room. and this thing will be just there. and it was not there the day before, right? and you just go wow. the team is going to love it. >> reporter: in nine years, prs guitars has raised over $1.5 million. >> it ends up with patient and families, where the need is the greatest. really, an unbelievable connection. >> you can take home this guitar, signed by the boss. >> i'm kind of amazed when this kind of stuff happens. because cancer touches everybody's lives. and even people of this caliber say sure, i'll help, any way i can. you know? it's been great. >> reporter: he's the man who gave us the famous neon guitar atop the hard rock