two on your holiday card >> they are getting more and more sophisticated >> reporter: he is the paul reviers, sounding the alarm about fake reviews and those trying to hurt a competitor's product or service. and yeah, the ftc considers posting a fake review illegal and areal to crackdown on offenders next year. how do you avoid this holiday season from getting suckered into a sub par sub sandwich. don't just rely on star ratings. rai read the text especially the nuanced two, three and four-star reviews. check out reviews on other site tsite too. look for these rid fled flags lots of reviews published in a very short period of time, lots of them for a new product or lots of users posting with little history of anything else. book mark a review checker these are sites where you can plug in the you rurl you may be purchasing and they will tell you what you are looking at, whether it's real. and you probably shouldn't trust anything from an influencer online there's a good chance it's bought and paid for. >> be wary of reviews on social media. it really is the wild west nobody is monitoring the