paul sweeney from bloomberg intelligence. , a pr stunt or something of a stumble? new ipad ahead of the revealed later today. how did that happen? was it intentional or did some of the press the wrong button? we will be talking about what is happening with crude. continuing to get crushed. down as investors worry about the outlook for the global growth story. lastean equities in the hour have taken a tumble to the downside. that is nymex. we are going to get through -- we thought we were going to get to 80 yesterday. interesting to see how it trades today. a move lower. in many ways, high oil prices are a tax on global growth. lower oil prices should mean a boost for global growth. that could be a good thing. let's hope it is a good thing. see you in a moment. ♪ >> good morning. you are watching "the pulse." lower thisuities morning. not sure what is driving it. maybe it is risk officers tapping people on the shoulder. maybe it is margin calls. whenever it is, european equity selling off again. european stocks across the peace selling. bid only today. story. develo

thanks to paul sweeney for joining us and scarlet fu, as well.ea suite. -- c suite. huge doubts that sears can pull out of its troubles. we will have much more in a moment. ♪ "market makers," stephanie ruhle sits down for an exclusive interview with the nike ceo mark parker. they will talk about expanding the apparel business. staying with the focus on retail , another stock we are watching his target. year,the hack attack last they determine to turn the holiday fortunes around with free shipping and other items. customers have moved on from the breach. investors have not. shares are still down. a retail bring in veteran who has attempted a turnaround strategy of his own. the former ceo of loman's. it went bankrupt last years. he served as president of eddie bauer and brooks brothers. are you glad you are out of it? >> it is really hard. there is so much going on around you. there is competition from every which way. there are people always at your back door trying to take over, some of the gains you have made. when you love it, you love it. the

i want to bring in paul sweeney, the director of north american research for bloomberg intelligence. he covers all things tech. . paul, it is user growth that has really sort of hung over twitter despite the fact that they are really growing their revenue. >> they really are. they posted really strong topline growth, and their fourth quarter from a general perspective was in line, but these are stories driven by user growth. investors are saying the valuations we are being asked to pay for the sox suggests that these copies will continue to grow significant lead into the future, and the primary metric for future growth is the growth of my user base that i can attract advertisers and maybe even e-commerce and things like what we saw at twitter last night was things like user growth has actually peaked a little bit. the ceo came on the call and said that is job one, reigniting the user growth. two quarters in a row where it seems the user growth might have peaked a little bit and that is obviously causing concern for shareholders. >> why is it peaking? unlike facebook a over 1.3um com,

i want to bring in paul sweeney of bloomberg intelligence, the director of north american research. also joining us is scott galloway. i will talk to him in a moment about markets. --at about mark injuries and about mark and recent. a $10 billion valuation. at some point investors will want to seek a return on that type of investment. int suggests a big revenue profit stream somewhere down the road. what you are seeing down the road is snap chat dipping their toe into the advertising business. they are not jumping headfirst, but they are dipping their child, trying to put some agent to the product. these are ads -- dipping their toe, trying to some agent into these products. i wouldsomething characterize -- >> because they said they did not want to become totally rude, ok. >> but at some point they will have to go farther if they want to attract big advertisers to the story. this is a user experience that advertisers are interested in because it is really the younger demos that may or not -- may or may not be migrating to some of these newer services that are in a good position from

i want to bring in paul sweeney, who covers things all media and tech. rupert murdoch made some of his most detailed comments yet on what he thinks about À la carte pricing and ordering -- cord cutting. >> pretty strong, saying that the big media companies have to embrace this he waited the tumors are consuming content. they are not just relying on their cable tv package or satellite package. they are getting it direct from the internet. hbos cbs announced it will streaming services over the internet much like a netflix-type service. rupert murdoch is saying that the industry has to do more of this. >> it reminds me of jeff bewkes years ago calling netflix the albanian army and dismissing them as any kind of challenger. murdoch at this conference said many things but one thing he mentioned that he believes his colleagues are all finally toing together good and want -- i want to read you quotation from this event. on the same page and we will fight as hard and as fast as we can." that sounds good but come on, these are big egos running big companies. can

here is paul sweeney from bloomberg television.consolidation of the german and italian franchises, is it well-positioned in this rapidly consolidating european paid television space? is. think it they sensed the u.k. market is competitive in terms of pricing. there is lots of competition in the u.k. they look at where they can get growth over the next five-10 years. consolidating their italian and german businesses was recognition on their part that there is more upside from a pay-tv penetration rate story longer term, so that's where they're putting their capital going forward. >> those are the challenges why they are looking out the u.k.. what is driving the consolidation across europe? of programming is going up dramatically, particularly sports programming. at the global phenomenon. rights seem to grow by up to 100% every time. that's something that has to be borne by the pay-tv providers. they try to pass it on to consumers but at the end of the day, the cost of programming is going up. they need to allocate that over more sub

on john skipper and espn, let me bring in paul sweeney. he covers all things media.on this. they paid triple what they paid earlier primarily because they've got no competitors on their heels? >> i think this really shocked the sports community which is hard to do these days. 50% rights come up, increases, 60% increases but to see a triple off of a smaller base was really extraordinary. thatghlights the value networks are putting on sports as they try to maintain their audience. little bit of a defensive play in my mind. for the first time in the history of the espn network, there is a viable cable competitor in the marketplace and that is fox sports1, rupert murdoch who has deep pockets and is willing to spend a long time to build a business. andsports was out there interested in this product as was nbc sports network. >> can they make the economics work here? >> i don't think so. and you think about sports programming, it is been a long time since a network would come out and say we make a lot of money on sports. they hope to more or less breakeven and the use it a

sweeney,ow is paul head of north american research at bloomberg intelligence and our guest host for thethan allen ceo farooq kathwari. paul, let me ask you about netflix. a lot of people were talking about this one dollar increase in price and maybe that is what led to a reduction -- well, they still increase in subscribers by about one million but not as much as had been anticipated. is it really the dollar that is doing it? >> i think it had something to do with it. it is probably going to push through -- they do not push through price increases very often at all at netflix, so they probably misjudged how consumers would react, but netflix has been and continues to be a subscriber-driven momentum stocks, and what we saw yesterday was a double way me. hammy.ouble wa subscribers were lower, and that is a sign to leave for a lot of investors. the second shoe to drop yesterday was hbo deciding to go direct to consumers over the bigrnet with hbo, so two issues for netflix shareholders to have to deal with in one day. >> hbo making this move is clearly a direct hit to netflix, but is it a r

officer paul j. sweeney died from injuries in a fiery crash back in 1972. a memorial sign was dedicated near the scene of the of the accident. he was promoted to the rank of corporal. >>> new at 9:00. police are looking for a man with dementia. police say he walked away from the center on van bureauen road. he was wearing a white t-shirt and red pajama pants and black shoes. >>> national highway traffic safety administration has criticized for the handle of the air bag recall. the air bags are blamed for three deaths and 100 injuries. regulators allowed recalls limited to areas with high humidity. but lawmakers are calling for immediate recall of millions of the faulty air bags. >>> toms river police and firefighters will be conducting emergency drills at the ocean county mall until 10:00 a.m. this morning. a similar drill took place at the philadelphia international airport. evaluators will get feedback in several weeks to see what changes need to be made. the federal government requires the airport to run such drills every three years. >>> the eagles are