we've invited the founders of dignity institute, michele simos and her husband paul weisman. welcome to urban update. >> thank you very much. describe what you guys do? >> you did an excellent job. >> because i didn't get to the reasons, we defer to the beautiful young lady. good move by the husband. >> very good move. well, there are many, many reasons, we were interested because we started hearing more and more about bullying, and of course that involves respect, and at the same time, we actually got involved with a youth in charleston who was a terrific kid. he worked account sailing center, and that many sailing center helping youths as well, and he got involved in a homicide. and that has never touched us that closely. so with that and the death of trayvon martin, i lived one mile from him. i grew up in new england but ilid in -- i lived in florida. so he was one mile from my house. >> is itn't it weird and ironic sometimes how an incident that you never thought could spark not just an idea but in this case an organization and a movement? thank you for sharing that, now,