it was almost pavelovian. every time you meet someone, try to get through that surface. below that, it was just -- a treasure chest of love and appreciation and so i was -- every time and to do it on a larger and larger scale on television and radio. so it was my motivator. tavis: you come here with your $1,000 that your father gave to you and decide there is a way to use some of that money to have a club night and start playing some hip-hop. i'll let you tell the story. >> hip-hop was the beginning of our economic success in china. only fitting. i came here having nothing to do with business at that point. i was teaching english, tavis, honestly. i don't know if you realize that. i was teaching english at that point. i thought to myself, i love china, but if i don't find some hip-hop here soon, i'm going to have to go home. i'm going to have to leave the place. i don't want to leave. being proactive, i said there is probably a market for it. i went to this woman, very kind. i said your business is not so good on a thursday. how about i take my net worth, give it to you,