only his goal is to drive foot traffic here to sneaker pawn u.s.a. to see what he has in store. these lebron crown jewels retail $250. they're selling them over 1200. his dad and business partner says those social media posts drive hundreds of calls and customers to the store daily. >> this is the new stock market the markup is a 100 to 800%. >> the hype is real. in fact reports say the basketball industry grew by 20% in 2014 with no signs of slowing down in the years to come. >> with idols like bill dwagate steve jobs he has plans to open up more stores around the country. >> i get a nice shoe i'll end up selling it rather that be collecting it. >> it's learned the art of letting go, looking cool and making cash all before he turns 18. >> and chase and his dd dad say they are now looking for private investors to keep up with the demand. >> i love the spirit. but the one thing i thought, how did he come up with $30,000 for those shoes to begin with. >> that is the question everyone has. he is a child of divorce. and he worked up a scheme in early teens where he got his mom to bu