. >> pple will pick up the phone and call you if thers an issue or a pblem.t's one of thgreat things aboufamily business. often times there is tha contact. >> we are roing action. >> reporter: most ofhe commercials arshot in the stor. tim is theead script writer. >> the early scripts were ry heady. and we'd wri a paragraph and eryone would say it. anwe found the more serious we re the funnier we were becau we're just not vy good actors. >> reporter: mark sa the public instaly connected with their raw ting skills. >> i was in starbucks ontime d this was years ago when we st started the commercials a the guy pu the latte up and says that's a latte with an ha ha. that was really te and that's thfirst time i remember someone recognizing us. >> reporter: as savvy businessmen the smits know creative tv ads may dr customers intoheir stores, but ey may not necessarily move merchandise. walter esmithe senior's vorite motto was, forever better. walt says his grandfathes words motivatevery business desion he and his brothers make. >>e're looking to improve towards what

and the thirdhing is we need to start addressing t broader pblems inste of being obsessed with the financial system as the prary issue. but right now everyone believes thapresident obama, you know, refers to it as quk kills andbloated bonuses. don't want to turn into quick fixes d bloated governnt. and i think there are all the obvis things that need to done are on thetable, including the compension issu leverage, all of that iseing accomished. and that should do it. the al issue is we need to be able the future tobe le to he the tsunamis better and to have the con rix and the authority to act on them and to slow them down and stop them. >> susie: at's a hard thg to d but want to go bk to something el president obama said yesterday he saithat heoesn't want the old ys that led to this crisis cant stand, he said, the old ws. do you think that wall stree ce again the biginancial rms, are still ck to their old ys, are they still going out there doing risky ventures? or have they scaled back? >> tre's a balance. you have to take risk in order to generate any kind of growth. wall street is not bac

so, too, the appeal for help with those pblems. he warned i ru's -- iran's program continue the world uld have to act. >> ifiran in north korea but the pursuit of nuear-weapons ahead of regional stabity and securityf their own people d they are oblivus to the dangers of escating as races inast asia and in the least, they must be held accountable. the world must standogether to demonstrate international w is ot an empty promise and trees will be enforced. w must -- and treaties mt be enforced. w mu insist on the future. the conel swept to the dium to lecture for an hour- d-a-half, up waving the united nations charter, losi his place, ad tearing the charter, ciming that the unit nations had rendered smaer nations powerless and sang swine flu waman-made. >> in may be one of thviruses that was created in the laboratory and has gotten out of control. was meant to be a milita weapon. >> no nch for the diplomats, but colone gadhafi's conversion is a victory for t west. bbc newsnew york. >> the spch at then genal assembly conrmed he was co

you know tre's no.... >> rose: and 80% of it you ve no pblem? >> no. >> rose: and the 20% mainl is what they would allow be too big to fail vsus what you would allow and your basic sepation is between commercial and trading? >> well, there's another related area. which agencies are doing what. we all agree... i sometimes think i convinced them. (laughs) but i agree. we all think that there ought t be somebody overseeing the market not from the standpoint of concentrating i individual institutions, but conntrating on the linkages between what falls betweethe cracks, what w developments are there tha need attention, this risef the subprime mortge is one thing. it not because it was killing indivial instutions. it w an safe and unsound practice. wasn't somebody ok agent it? why wasn't somody looking at crit default swaps that got to be $60 trillio at one poi. well they are looking that now and it's a good thi. >> re: but will it something else that they don't look a well, it's very hard to know what it is. but think somebody ought to be given that

. >> rose: they ve no pblem th guaranteeing j. morgan's bayh of beartearns and e risk... >> well, that was straightforward one but still... even in that cas there's no recourse on that loan. >> rose: exactl >> so tt's a questionof is it a purche or a lo? that's comny example. butt's intpreted as a loa there are other examps. th treasuryas used me extraordinary powers andthe federal reserve has bought commercial paper. the federal rerve is now buying lot of things in the rket. >> rose: a you say they shod shouldn't? >> wl, a lot of the things they're buying they should. somef them i ve no stretch of the la in buying lonterm government securities. they could alway buy lg-term vernment securities. as a mat over law thean buy secuties and they're bing pile of them butthat doesn't raise any.... >> rose: so what causes you concerns about the kinof things t federal reservedid? >> whaver theyid gives succor to the nt ititution that gets in trole and to theicreditors in particular and to their customers so that thes institutions that are d

>> i think the pblem -- that a verygood question because, frankly, general mcchrystal is tyg to solve theroblem of the military dimension primarily. and eikenberr has to deal with coordinaon of the civilside, which will be as critical to the strategy general mcchrystal is recommending as poviding more forces, whether they'r afgh oru.s. d we need to remember that this document isompletely separate from th ovall resource request, wch not only ha to affect u.s. troops butto decide how to fund afghan mitary and police forces, how to nd more civians, what addition level of civiln aid is required and how this strategy will be imemented over a period of yes. cause we're not talking about one sudd surge. we're talking about a strategy that takes years to implement >>ust very riefly, the last time y were here, you had lked about howmuch ground the taliban had gained in afghantan just in this past year. in your view how dire is the situation now? >> ihink the situation is extremeldire. d people sometimes see this as somethin sudden, but from2006 to the prese, the united tions, naturo and a whol

>> y, that's been well-received in ira but there is t underlying pblem, which is the iranian vernment realizes that u.s., by doing that, is trying to get russian support for a u.s. policy of prsuriirn. so it's a med blessin for an. >> all right thank you very much for joining us. >> tnk you. >>> we want to knowhat you think about l of this. our question tonis -- doou think the obama adminiration is making a mistake byngaging ahmadinejad? tell us "how you see it" by gointo the website at worldfocus.org. >>> president oba's special envoy to the middle ea, george mitchell, s had repeated meetings ts week with israeli and lestinian leaders. those meetings ctinued today withsrael's prime minister benjamin nanyahu. and al with palestinian president mahmoud abbas. but the sessment from both the palestians and israelis was not good. the chief palestinian netiator id wide gaps remained betwee the two sides. and that raised dots about the possibility of a three-w meeting in new york nexteek among netanyah abbas, and present obama, coinciding with eting of the united nations general assembly. >>

but it does mean substantively you run into pblems. it does mean substantively thers a limit to how muc cost control you can dond he's perpetually stucon the horns of that dlaepl ma and i don't know, frankly, how he gets out ofhat. >> rose: lete go around in our remaining three orour minutes. this is the most important moment of the ama presidency? >>t is for obama and it is for the demrats. whatever they pass, we may fin out later how i works. if theemocrats don't pas the bill, if they fai, i will guantee they will lose30 or seats in the house and five or six? the senat if they pass a bill andhe econy is ay-- that's a big if-- those losses will be much less. they canno afford failure. >> i tnk it was the actual proposal of the bill that s unpopular, not the killing of it. that wouldust show they were not as competent. >> ros so the dye cast? >> well, that i' got an uphill fight in010, i believe. >> rose:ecause? >> becausehe unemployment ra is sti going to be high. >> rose:over 10,eah. >> you hava lot of democrats elected in republican

no matter howbad a pblem is, congress can always make it worse. we want to avoid that. >> charlie can i just.... >> rose: yes,please. >> i think one verymportant thinthat happened tonight is we got some passion from bark ama. this was not a cool spee, a teacher... ofessor in a college. we got passion. anyou need passion. when lyndon john season said th the we'll figh for medicare uil i have no breat left in my body" we got some of that from fmarack tonight that'she only way we're going to get gislation to provide coverage for allhe uninsured in this coury. he's the ly guy that can do it. >>ose: what would lyndon joson do that barack obama shouldo? >> o crlie. i mean, you kw, first of all.... >> rose: (laughs) >> (laughs) >> you can say that on the air joe! >> i c give you one simple ample. oneimple example after the bill came out of the house lyndon johnson had harry byrd... harry byrd was the most consertive finance committee chairman over the w t white house. >>rom virginia. >> couldn't get the senate to move on the bill. and then he saidto harr

when we get to the other incident with the landfill the thing that struck me is not that he had a pblem with dick mell but the way he handled the problem whicit is so telling. >> guest: that exactly. he said why didn't you just call me up? you are my son of a lot. it was christmas eve in the first year of his first term the family christmas party and suddenly there is a nephew of dick mell wife talking about a man felt he is opening d he is sayi i'm not having any trouble because rod is governor and rod heard this and was livid and instead of saying, lay off, we have to dohings correctly, he went to the illinmis epa and have them shut down the landfill. this was the last traw four dick mell per our . he went ballistic are remember the prs conference he originally talk to a "icago sun-times" reporter she had a terrific story and basically what he said that he repeated you know, my son-in-law he is selling the state jobs hard to think of these people are getting a point* did to commissions? $25,000 a pop for everybody was a little stunned. then a couple weeks later he was talking about ch

interesting wn i was in mexico recently, there was some -- there was that, that our probm is also your pblem and 'd like to you recognize it the otr thing was there was a see that mexico was doing pretty good about the glol economy collapsed and then it suffered and there was some blame d want the united states to say i'morry for what happened to the global econy. do y sense that? is there a sse of that in mexi. >> they say that when united stes has a small old, mexico has the flu. >> charlie: it different der president obama. >> at let the perceptn is th're willing to acceptnd work togethewith everyone. that's a relie >> charl: than to speak to their aspitions. >> the was some elections -- fake elections, who will mexicans vote for and 97%of mexicans would vote for obama. >> charlie: this again mexicans. >> t micans couldote they would vo 97%. i think ts is the onlyway things can wk is through dialog. >> charlie: does mexico get the politians it deserves? >> i don't think so. >> charlie: when the political policies are n filling the gaps, societ has to fill them. we mus not aept that everyt

chronic cases, 10% much the cases, they got two-thirds of the medical expenses, and if we do more on pblems like childhood obesity, that we can, to use the phrase that's popular in washington, bend the cost curve and reconcile this so our costs will be closer to our competitors, and so we can cover everybody. now, let me just say, i have had several big business leaders to me privately express extreme support for passing any kind of bill that starts this progress because they say this is killing america economically. look what's happened in the last several years. corporate profits are up. the cost of health care has gone up three times the rate of inflation, and wages are flat. median income, before the economic collapse, after inflation was $2,000 a year lower than it was the day i left office. why? because all the things tha could have -- first, we haven't created enough jobs, but, secondly, all the money that could have gone to wage increases is going to pay t employer portion 6 employees health insurance. i don't think it's fair to say that we're going to -- that the american people ar

they all have this genera collective action pblem feature in stadiums people stand up to see better and nobody sees better than if everybody had mained seated and yet it is more burdensome to remain standi so that is the basic theme i am ing to talk about that if you turned it s loose in the marketplace, you don't get optimal distribution of resours buy any presumption that comes out of our best avlable theory of competition. sometimes you get good outcomes, oftentimes you get inefficient outcomes. where we are different from other animal species as we have the capacity far more than other animals to make rules to make the inefficiencies less severe and i will talk about some of them let me try to set them the rest of my remarks in the context of the current downturn and looking forward to its aftermath. this is a bad downtur it's the worst one in a professional economist active today has ever seen. the ones active in the great depression in the 30's are no longer alive or professional active. it had the steepest decline in employment ever on record. the great depressi didn't see as ste

bring in his big economic problem has been solved, the drug problem has been solved, the immigration pblemhas been stalled. in any future that i can foresee, gangs are not going to go away. th will get stronger. and most important, for all the talk we do aut intervention and prevention, they are rarely funded at levels that would make them possible to work against the cosmic forces that i describein the economy, globalization,nternational organized crime. i agree that it is great if law enforcement can get involved, but it is like the afghanistan iranroblem. every footsoldier you take off the at and put them into a prevention program, cost money. who is going to pay for that? that's one of the problems in talkg about intervention and prevention. well, what about is helmet? is coley mcguffin and drama. i can tell you what it meant for bruce britain because he was an agent of change. when he startetalking about using the federal racketeer and corrupt, ricoh. racketeering influenced and corrupt program. when he talked about bringing the case against the 18th street day. conventional wdom was

origin of life biochemist who says that the problem of origin of life is basically equivalent to the pblem of biological information. the origin of biological information. now, it's fairly easy to see why the problem of the origin of life and the origin of information are so intimately connected. i used to like to ask my students if you want to give your computer a new function, what do you have to give it? they would immediately understand. they got it. they're better at computers than anyone over 30. and it's code. you have to give the computer new -- you have to give it new code, a new program. and theame thing is true in life. if you want to build a new organism from a pre-existing work anymore, if you want to build a new no lek collar machine, new information is required. more fundamentally, if you want to build life in the first place, if y want to get life going, you need information. the very information that we now know runs the show in biology, the information in dna, the very first living cell would have required such information, and that is the dna e enia. the mystery of the o

there is nothing wrong to pointing out pblems that are serious to spur people to action. but if it's ok for one side, it ought to be ok for those who disagreesm finally, he said he's not going to waste time wit those who made a calculation that it is better politics to kill this plan than improve it. if that's the only motivation, i would agree. that is not the motivation of the people in the other body or this body with whom he disagrees. finally he said if you disagree with the plan, we'll call you out on it. that is a chicago style of politics that doesn't have a place in a presentation in the house of representatives where i've heard five presidents give speeches and by far and away this was the most political and, therefore, i think the least effective in bringing people together for a bipartisan solution. i must also say that the most disappointing thing was when i would say a rather -- a -- an inability to confront honestly differences of opinion and have an honest debate about those disagreements. the president is very good at what i call a straw man. he sets up a

in which i am welcoming people to tell their own stories, both in terms of social pblems, getting a date, meeting a woman, or a man. i have friendsho actuay moved to different parts of the country in order to meet somebody. i have a very good friend who move from upstate new york to sanford north carolina. you will know fouhy i >> host: it was done just an order to getut ofike minds. >> guest: exactly. it can be very difficult to particularly he was on mary, w divorced and he had gone on match.com and oer deeding serves and it alys ended up with the problem, and he was thinking of putting on his tch.com profile, you know i am a raging faschists, the use to it. if you can get past that maybe we can have a conversation, and he still could not find anyone. actually it is one of the chapters i most enjoyed writing, talking to people, trying to make social connections with the opposite sex when they come regarded as not e politics. >> host: there is something deep down that is very melancholy about that. it is set to think that country founded on liberal principles, that you can't even date s

we have some pblems of consistency of measurement, you know, but i think in order of magnitude, i think we're nservative because we did not look at second order effects where somebody who is suffering on the job from profound depression, the whole family is suffering with it. the kidc, the wife or the husband so we didn't capture those kinds of facts. now, in terms of the man on the moon effort, the cdc has proposed a program to increase prevention efforts across the america. it's a community-based program and their budget for this is about $5 billion a year. >> do you consider the cdc the -- [inaudible] >> the cdc effort is primarily focud on prevention because that is cdc's mission. that's part of the picture. it's not all of it. there are other effortr in terms of direct treatment that would add to the cost. [inaudible] >> i don't think so. david? >> i was just going to note an often-cited fact that we spend about 2% of medical dollars on prevention despite the fact that three-quarters of medical spending is preventible and we're surely off by an orderf magnitude in what sha of medic