>>reporter: the pbr tour is a true american success story...a story that started in 1992 when a bunch of bullriders decided to break away from the broader rodeo circuit that the sport had always belonged to... >>lambert: the first day there were 11 of us and we put 1000 dollars apiece in to form this company and then weoffered it to the top 30 bull riders in the world at that time in professional rodeo. that's where we all came from. >>reporter: 22 took up the offer and they never looked back...today the tour runs over 300 sanctioned events a year and in the last 5 years...icket sales have almost doubled... >>gleason: we'll sell almost 2m tickets this year just in the united states. and then we've got events in canada, brazil, mexico and australia too. >>reporter: if they so wished, those initial backers could today cash in their shares for over $4m... some have... but others prefer to remain involved with an enterprise that is as much theatre as it is sport... >>rasmussen: we walk a fine line between a professional sport and a broadway show or variety show. and you have to really foc

>>reporter: the pbr tour is a true american success story...a story that started in 1992 when a bunch of bullriders decided to break away from the broader rodeo circuit that the sport had always belonged to... >>lambert: the first day there were 11 of us and we put 1000 dollars apiece in to form this company and then weoffered it to the top 30 bull riders in the world at that time in professional rodeo. that's where we all came from. >>reporter: 22 took up the offer and they never looked back...today the tour runs over 300 sanctioned events a year and in the last 5 years... ticket sales have almost doubled... >>gleason: we'll sell almost 2m tickets this year just in the united states. and then we've got events in canada, brazil, mexico and australia too. >>reporter: if they so wished, those initial backers could today cash in their shares for over $4m... some have... but others prefer to remain involved with an enterprise that is as much theatre as it is sport... >>rasmussen: we walk a fine line between a professional sport and a broadway show or variety show. and you have to really f

chosen by the people of the united states and that alone has deep meaning for him, deep meaning for him pbr can think of nobody in the israeli political establishment will understands and reduce the american political system more than benjamin netanyahu. >> thank you. yes please. >> i am tracie. thank you for being here. i want to ask about the recent law we passed in israel implementing the loyalty oath and you can possibly address why it is only implemented for non-shoes, and if it will have an affect on the peace process. >> okay. >> that question that plank in our last meeting. >> for six of the law it is a proposal and it has to go through several stages before it becomes law and there are many counterproposals that may change that law and my guess is even if the law were to be passed would be challenged in the supreme court which is active on these issues. but having said that, israel is the nation's state of the jewish people, not a theocracy, it's the nation state of the jewish appeal and has a large jewish minority. the guarantee that minority equal space rights. we struggle agains