isn'tjust for women but also men, very much so there were a lot of options for women, pink with cu pcaembarrassed to even be seen with the bags. anna tizard, co—founder of tiba + marljoins us now. the company behind these bags. good morning. tell us your story. you we re morning. tell us your story. you were a bad buyerfor topshop. when you became a mother, you had a great idea —— —— a bagger by a. -- a bagger by a. i would often go on long trips, i was speaking to my friend who has also worked in retail and was a bag designer, and we said, where are the bags for the people like us who do not want a cupcake bag, but want something that goes with what they normally wear, so they look more like themselves? so after a while we thought, well, we do have quite a lot of experience in working with bags! 30 years between us working with bags! 30 years between us working on the high street. we decided to do it ourselves and made our own brand. we have 30 years of experience between you, you know the retail market well. how important was yourtiming? retail market well. how important was your tim