. >> i immediately went, this literally looks like a pdr. >> reporter: of course, the information on come from anywhere. but it's actually relatively reliable compared to what else is out there. >> with great power comes great responsibility kind of thing. >> reporter: which is where david mickelson comes in. >> my initial goal was to be like this encyclopedia britannica for urban legends. >> reporter: mickelson runs snopes.com from his tiny home in tacoma, washington. the site started as a hobby, debunking odd rumors, if you can believe it, about walt wasn't >>orter: but some 25 years s ar million visitors per month. people hoping to separate fiction from fact. >> the very idea of what the objective facts of our world are, are really foup for debate right now. >> some people you're never going to reach or convince, the people who are willing to take a critical or skeptical look at something are the ones you need to reach. >> reporter: and those are the people britannica is hoping it can still reach through its various online tools. the hope and idea, really, being that now, maybe mo