--peakakers have a a story, a compelling story. then you see political speakers, militarypeakers. it has to be c compelling d worth listening to. rebecca: there are plenty of speakers in washington. it is finding that unique this. one of the speakers i knonow talks about the business economy of africa. she is somewhat unique here. bill: exactly. usually, thearrower the focus the days, the better. it could be expertise. it could be an industry. sometimes, people do both. the more narrow, the more people can hang their hat on what d you and how are you going to lp me, the more successful theyan be? rebecca: the sond question is are you llingo treat this like a biness because it is work. what d do you finind is the best thing for people to do if they want to do this? bill: : most people don't have t reputation or expertise to sigign up with a speakers bureau and have success. fofor myself and a lot of people at the national eakers association, it'a premier place to learn the business of speaking. it's an easy business to get into, , but not an eaeasy business to get successful at ove