francine: back in a few minutes with more on that exclusive conversation with pearson ceo john fallon♪ ♪ francine: the publishing industry has been impacted hugely by the rapid growth of digital technologies. john fallon, the ceo of pearson, tells me exclusively how he adapted the business to thrive in this ever-changing environment. john: in education, technology is much more about how do you make the teaching and learning much more effective, much more engaging, how do you provide greater insights? let's take a starbucks employee, 9:00 at night, sat down to do -- francine: which country? john: could be in america, in john: could be in america, in this case. and they get stuck on a problem. ours is an adaptive programs, perhaps it will make it a little easier to build their confidence up, help them through with the problems they are doing online? if it is clear they are finding it easy to do, maybe getting bored, we push them onto something more challenging. if we see that they are struggling to master a particular concept, we will say, do you want help here and now? a tutor somewher