some people use a peeler. you know, these things are pretty slippery animals, and i find that this is a kind of a nice way to keep it, 'cause you got that nice base to work with on the bottom. then you just got to remember to go along the bottom in case you missed any. >> mm-hmm. >> and catch that little bit on the bottom. and you're good to go. now, the thing about the seed is most of this is seed. >> where's the seed? i don't see it. >> see this white thing? this whole thing from here to here is seed. >> you're kidding. >> yeah, so you're actually gonna cut down. i'll get into the hard part, so i have to go out farther. >> wow. i didn't know there was so much seed in a mango. >> yeah, yeah, and if you cut down and it gets hard like that, you got to move outboard a little. you got to move towards the outside. so, literally, that's your mango. that's your mango, and that's your seed. >> that's all seed. so the seed is a nice, orange color, too? >> yeah, it looks just like it, but it's really fibrous, and it's

peeler. >> thank you, good morning. i appreciate the opportunity to testify on the ongoing work of the advertising industry self-regulatory system, particularly as it applies to weight loss advertising. this system was created in 1971 by the nations leading advertising trade association in cooperation with the council of better business bureau's. since that time we have pioneered a rigorous form of self-regulation that is impartial, that is it finished by the council of better business bureau's, the discovery has of, it applies to all national advertisers in all media. it's transparent, all of our decisions are publicly reported. and its effect. companies that do not participate in the process or don't follow the recommendations are publicly referred to the appropriate government agency, usually the ftc. we work on a case-by-case basis actively monitoring national advertising for questionable claims and practices and we apply ftc type standards to those claims. each year we issue almost 200 decisions on a wide variety o

lee peeler, president and ceo of advertising self-regulatory council.xecutive vice president, council of better business bureau from new york. mr. steven mister -- is it mister or myselfer? mr. steven mister, president and ceo, council for responsible nutrition based here in washington. mr. robert hatton harrelson iv, executive director, trustinads.org. and dr. daniel fabrycant, executive director ceo were natural products association. we will begin with your testimony. we will have you on a clock, which i'm sure you understand. i know you understand, dr. oz, about the clock. but we are not strict about that. if you feel the need to go over by a few moments, we will not have a problem. keep in mind the entirety of any written testimony you would like to submit will be included in the official record. welcome, ms. engle. >> good morning. madam chair and members of the economy too e, i am mary engel, associate member of advertising practices at the federal trade commission. i am pleased to have this opportunity providing information regarding the ftc's ef

lee peeler from the better business bureau. mr. steven mister of the council for responsibility nutrition. mr. rob heraldson of trust.org and dr. daniel of the natural products association. than i you all for taking time to be here today and thank you madam chairman for how olding the hearing. ilike forward to the testimony to answer some of our questions. >> great. i think that my colleague did a great job of introducing everyone so i'll do it wickly. miss mary engal, the associate director of division of advertising practices. bureau of consumer protection at the federal trade commission. dr. 'oz, vice chairman and professor of surgery columbia university college of physicians and surgeons and host of "the dr. oz show." and mr. peeler,ment and ceo, executive vice president, down simil council 06 the better business bureau of new york. mr. steven muster,ment and ceo of the koun 1i8 for responsible nutrition. mr. robert heir relson iv, trust in ads.org and executive director and ceo of natural products association. and we'll begin

peeler gave is a good example. i busted these folks in san diego. i went to their listed address. it's a post office box. so you really could never find anybody. so i've been actively looking at that. with your suggestion and support, i think i'm going to do it pand i think it will do a lo to drain the swamp we've created around this area. >> i encourage you to do it. draining the swamp is really very, very important. because in this area as you know and i think in of us know, i was attorney general of the state for 20 years. i did a lot of work in this area, and if there is any area where consumers are most susceptible, and vulnerable to misleading and false pitches, i think it is this one because their hopes are so high and their needs often are so great. so i think that would be a welcome development. i introduced a measure called the dietary supplement labeling act along with senator durbin last august and would require dietary supplement manufacturers to register their products with the fda and disclose the known risk of their ingredients on a product's label. and i think tha

lee peeler, president and cto of advertising self-regulatory council. mr. stephen mister, council for responsible nutrition. the executive director of trust in ads.org. the executive director and ceo of natural products association. we will begin with your testimony. we will have you on a clock. i know you understand, dr. oz, about the clock. we are not strict about that. if you need to go over a few moments, we will not have a problem. welcome. >> good morning. i am associate director for advertising practices at the federal trade commission. i am pleased to have this opportunity to provide information regarding the ftc's effort to combat fraudulent weight-loss advertising. the united states is facing an obesity epidemic. 70% of u.s. adults are overweight or obese. their major contributors to chronic diseases and health care cost. it is not surprising that there is strong interest in products that claim to provide -- promote weight loss. ftc's 2011 survey of consumer fraud, more consumers were victims of fraudulent weight-loss products of any of the other