peerazon is better -- to in amazon is better.o because the devices were sold by amazon like the echo, like the tv stick. >> absolutely. how many echoes the you have -- do you have? i have one. emily: people have multiple echoes? >> i think having multiple hit on their hands here. we have several iterations, but it will get smaller and more and more functional. it will lead to a lot of incremental sales like other devices have. that would be one reason why third-party sources that have no idea what was happening at amazon. only track sources third-party sales. cory: they measure traffic, but they don't measure it very well. to that point, the emphasis on amazon stuff as part of the sales was an important part, how is skewed the numbers, but it shows you how they built an ecosystem around amazon stuff, around using the echoes. one of the important things at it was the ability to shout in the other room, i need milk, i need tomatoes, whatever. emily: they are saying customers purchased on average a less exclusive deal using their vo