. >> reporter: author peggy orenstein interviewed women. >> hot is commercialized, it's cumodified.objectification is presented as a form of power and confidence but so often for young women that confidence comes off with their clothes sglerks a. >> reporter: she says that's because society is sending confusing messages to young girls. >> believing you can do something is the first necessary to do doing it. >> reporter: and america may elect its first female president. >> do you think you'll be painted as much as if you were a man? male? >> reporter: and we're being bombarded by so many oh, so sexy images and on social media, it seems more skin girls show, the more "likes" they get. >> it tells them over and over again that how their bodies look is more important than how they feel to themselves. >> reporter: to complicate things further, if a girl comes across too sexy, they're punished for it, like when kim kardashian recently took it all off for a naked selfie. it sparked a social media back lash over what some called slut shaming. >> if any sexy guy posted a nude picture with a