$1,500 up front plus a $40 monthly subscription for live and on demand classes it's similar to the peleton spinning bikes in people's homes but here they could be anything including yoga, pilates, boxing, cardio, strength, stretch. another option in the global industry athletes like this elite marathon runner balancing motherhood and pregnancy needs the flexibility to prepare at home for the upcoming olympic trials. >> you still need to maintain your core, your strength so that you can do it in the convenience of your home and you don't need a gym membership. >> she sees proathletes as one dimension of the product i think everyone is excited about the prospect of connecting athletes to intraers outside of their immediate geography. >> whether it's the weights routine or kickboxing, i found a way to get my heart rate up. >> we didn't build the mirror as a call for people to cancel their gym memberships but we are finding that increasingly our mirror users are able to get a better, more convenient and lower cost option at home than through studios. >> as people look to get in shape through t