gemma collins is reality tv star and presenter who has been coming to pellicci's for years.l east end here. it's got heritage, it's got culture. you know, if only these walls could speak. i'm sure there's been a lot that's gone on here over the years. just that real family hub feel is very rare. and, yeah, you know, this is the only place that i know, actually, that's got it. do you think we're beginning to see less of these kind of places now? there are more challenges. every day, there's always new challenges. the price of everything has gone up. you have got to put your price up a bit, and it don't go down well with the customers. we're lucky — we were passed this down by our grandparents, but it takes a lot of money to set up a cafe so not everyone can afford to do that. you need a bit of backing behind you. we enjoy ourselves as much as the customers do. yeah. probably more. every day, anna and her mum maria cook home—made food using locally sourced fresh ingredients. but in an area that's rapidly changing, and as more big—brand chains move in, the competition is gettin