subscriber of peloton compared to planet fitness, and per subscriber, it's over $15,000 for peloton versus match.com's $2500. -- 2100. taylor: we are showing that chart there. you can see on a per value, per subscriber basis, it certainly does look overvalued. i want to break down the ratio a little bit. if you increase subscribers, the denominator goes up, and that is pretty much what people are buying the company on. if they are a growth company, a growth stock, people are not buying it on current subscribers. people are arguably buying on future subscribers. what do you say to that? andrew: i mean, fair enough, but the business has already taken the low hanging fruit, so we know who bought the first 500,000 bikes. the real problem is who will buy the next 500,000? the treadmill they introduced is pretty much a flop. they are behind the curve with the rest of the equipment. you see mirror technology coming out from their competitors. they are not there. it is an extremely competitive space, and most importantly, with their digital offering, they are getting for $1295, and when you buy the bike you