peopleables, right now, are just barely stepping into it.dictating what a wearable , not a technology company fashion. fashion has not directed what a wearable is to look like. that is what we aim to do. yesterday and my dream force keynote, i brought andre leon tally to represent the fashion world to talk about how important it is for fashion people to be in the fold and directing what it should look like. we have done a good job doing that. on my wrist, when people saw it before they knew it was functional, they thought gucci a chanel cuff or wrist bangle. now they know this allows me to communicate. a wholenk you'll see different conversation around wearables within the next five years, and we aim to lead that conversation with our jackets u andur shoes that weigh yo count your steps, backpacks that are sound. an artist, cofounder of beats. you have said itunes is the scariest thing in the world in the past. talk about streaming. >> i said it was the scariest thing in the world? did, at leastou according to the hollywood reporter. >> that