peopledo tend to see that are a little bit more experienced starting companies.onestly, there have been a peoplegreat examples of coming from academia to start companies. great place to a look for really great ideas. said about bigen data but we are waiting to see the value of big data. >> everyone talks a lot about big data and people are excited about it. the problem that they are trying to solve is people are storing more and more information, but it is hard for technical people to access that data and bring it to a format that you and i can use. >> give me an example. going from all of this information to something simple. i think we're familiar with what facebook does. airplane modern creates 500 gigabytes of data. would you want to do is provide the people actually doing the business the ability to see that information. an example might be somebody on the consumer analytics side helping us understand what they are doing. in the case of an airplane, it might be someone dealing with the efficiency of an engine. they want to be able to pull but data from the f