peple sn lper snapple ve th the multibillion dollar deal could reshape the beverage business. but as leslie thicker reports, wall street is skeptical. na reporter: it's a deal that combines familias like dr pepp pepper, 7-up, snapple, sunkist andaireen mou coffee. today dr pepper snapple reveal they're merging into a behemoth offering drinks hotcoo ld. the ceo of keurig green mountain explains why. >> it's not intuitive at first but people realize it makes total sense. ehen we put these two beverage companies together create a orth american beverage company of scale,$11 million in revenue, we get exposure to high growth areas and we get a distribution systemethat can those brands to customers anywhere they shop. >> reporter: but analysts wereba more skeptical. one wrote in a note today about how many are strugglingo understand the strategic rationale of this business combination, adding that a grand plan should become clear over me. to some analysts that means bulking up through even more acquisitions in the future radically transforming the berages industry and sending off sma