i don't want pepsi-cola in the conversation. >> i think you are right. it will be interesting to see how this plays out. there is one thing before i get to questions from the audience about wary as he takes the helm. he can be a loyal arrogant. simon and schuster call that the google both sell, instant arrogance. larry says i am trying to do good, digitize the world's books which is good and yet i wonder if that is going to get him into trouble too, without realizing you are going to hit up against industries. people write books and those books are valuable and sergei doesn't get it that people work hard on books. your book for example. did you sense that about him? it came across in the book. >> when you talk about larry page or steve jobs, there is the good steve and the bad steve. there is only one steve. you can't teach everything out. the aspect of his personality, some of the reasons why he is the greatest of the ceo. the less arrogant blinders to the effects of what he does, he knows it is a valued to the world to have this information anyone can

people who know him say he's just a nice guy, and his biggest addiction other than blonds has been pepsi cola. literally. [laughter] >> that's a great note to end on. thanks so much, discussion. focus on nonfiction authors and books. watch it here on c-span2. >> what are you reading this summer? booktv wants to know. >> i'm monica from fox news channel and i'm reading two books currently. i am reading the storm of war which is the new history of the second world war written by a phenomenal british historian named andrew roberts. it's masterful work. and am also reading a book called the fight of our lives written by bill bennett, which is laying out the real threat, the existential threat of the united states faces from islamic fundamentalism. >> visit booktv.org to see this and other summer reading lists. >> next take a tour of urban sites in savannah, georgia, with a co-author of civil war savannah. >> we are standing in the basement today of the second african baptist church and a second african baptist church in savannah's history tells the story of twice freedom is what i like to see. fi

people who know him say he's just a nice guy, and his biggest addiction other than blonds has been pepsi cola. literally. [laughter] >> that's a great note to end on. thanks so much, carrie. this was a wonderful discussion and thank you all for joining us. >> yes. thank you for attending today's discussion and for supporting the chicago tribune's commitment to literacy. a book signing will take place in the arts room which is right next door. please exit the room at this time unless you have a ticket for the next program. have a good day. [applause] >> thank you. [inaudible conversations] >> carrie pitzulo from the university center in chicago where we're covering several panels live from the 2011 chicago tribune printers row literary festival. and we'll be back with more in just a moment. >> would it be fair to say there has been some level of more acceptance? when you look at recent scandals, and correct me if my thesis is wrong, that it's the ones not just attached with personal lives and sexual scandals, but there's some other wrongdoing that eventually takes people out of office? >> that

and then these artists align themselves with coca-cola and pepsi and taco bell and on and on and on. but if you give people good music, i bet you they'd buy it, you know what i mean? if they were offered interesting, complex lyrics and interesting, varied music and real-live vocals and people that can actually sing live, and when they perform, they don't need pyrotechnics and dancers and distractions, i bet you they'd love it. now, the average record buyer for backstreet et al. is seven, so it's not like they got tired of listening to kurt cobain. do you know what i'm saying? and they didn't-- they weren't listening to screaming trees and alice in chains and going, "mmmyyyeeegh. "mommy, i'm tired of alice in chains "and the seattle sound. give me boy-band corporate pabulum." you know, a seven-year-old did not turn away from indie rock. this was a niche that was created 'cause money was to be made. and the whole britney thing, it's just nonsense. you know, it's nonsense, and it, again, lowers the bar tastewise. most people are just indoctrinated into modes of thinking. you know, you a

cola planning to raise prices next month. announcing today the cost will climb and the company blames increases on higher costs for goods, including corn, oil and packaging. pepsi expected to raise prices from 3% to 5% between july and labor day. >> there has been another video game hacking incident and air lines are taking a financial hit. major airline stocks falling today, university dropping the most after saying revenue growth slowed. and stocks finishing the day and week lower. and the popular video game, nfl says it was hacked. and they have stolen personal data. the company says no card information was seized. that is business news at the new york stock exchange. >> still head this afternoon, thousands of homes are flooded and many more at risk. factors flooding a record in north dakota. >> maybe the grass isn't always greener but at this time of the year it seems to always be growing. and if you're looking for a mower there is one you can skip. >> and later on abc 7 news at 5:00, sticker shock that is about to hit >>> traffic heavy heading over the bay bridge this, is gay pride weekend in the city. there is a transgender march and there is a critical m

. >> pepsi and mountain dew throwbacks started as limited edition, but are so popular they're permanent. remember the uncola. >> undo your colathe "celebrity apprentice" finale found marlee matlin and john rich battling to make the best 7-up rheetro campaign. >> packaging the product to bring you back in time brings you peace of mind. >> in this touch economy he says consumers are going back to the products they know, so companies are bringing back familiar characters. hostess brought back the king and twinkie the kid. alka-shelt zero speedy is back along with everyone's favorite nut. updated with computer animation and robert downey, jr.'s voice. and it's beginning to trend more widely from music to television. even retrofitness, a line of gyms where you can sweat to the '80s classics. advertisers hoping nol tstalgia will take you right to the register. it really does take you back when you see these in the aisle. they jump out at you because they look old-fashioned. almost makes you want to check the expiration date. >> i remember the old pepsi look. it doesn't seem that long ago. >> they're using real syrup instead of corn