david: i'm told that years ago when there were blindfold tests, more people liked pepsi-cola and thereforea-cola tried to reformulate and it didn't work. the secret formula foroca-la is said to be in a vault. indra: we have a formula in the vault, but i'm a chemist by undergraduate degree, and i'm always testing products. the pepsi-cola product, invented by a chemist, way, way back, is one of the most complex, refined, amazing formulas. david: let's say it is very good, but most would say pepsi-cola and coca-cola are not that hethy for you, so you must have heard that argument before. ina: yes. david: how does pepsico under your leadership try to make products like pepsi-cola healthier? what is your plan to do that? indra: pepsi-cola was invented many years agohen society was different. it was more under-nutrition than over nutrition, and people felt drinking products with that much sugar was all right. society has changed and it behooves us to change with society. so, what are we doing? we are launching more products with zero or very low sugar. we are taking pepsi itself and reformulatin

you bought the pepsi cola. >> so qualcomm today. anti-trust issues.just responded to it and said the complaint is based on that. >> thanks for watching. see you back here tomorrow at 5:00. don't go anywhere. "mad money" starts now. anywher with jim crime e starts now. >>> my mission is simple, to make you money. i'm here to level the playing field for all investors. there is always a bull market somewhere and i promise to help you find it. "mad money" starts now. >> hey, i'm cramer. welcome to "mad money." well coal to cramerica. other people want to make friends, i'm trying to make you money. my job is not just to entertain but educate so-call me at 800-743-cnbc or tweet m me @jimcramer, if you keep riding the trump rally, fin

trays found at this warehouse belonged so several companies, including bakery, canada dry, coca-cola, pepsiry companies. >> one company in particular lost $3 million a year in their plastic pallets. it could increase the price of products that people use every day. >> grocery bills are going up for no reason other than people are steeling now? so it's pretty upsetting to hear. >> reporter: two men were taken into custody during the warehouse raid. police loaded up an entire tractor trailer load of stolen trays and confiscated this box truck used during the thefts. along with three other vehicles. >> this business is not set up to be a recycling plant but what they were doing they were strictly in the business of recycling these stolen plastic pallets and trays and soda crates. >> reporter: back in november, the new jersey state police arrested these two men ye can and wrong wu charged them with running a theft ring in bayonne, new jersey and shipping the ground up tray materials over to china. they bought the stolen containers with no questions asked. police discovered 45,000 pounds of grou

trays found at this warehouse belong to several companies including bakeries, canada dry, coca-cola, pepsi dairy companies. >> one company in particular lost $3 billion a year in their plastic pallets. they can increase the price of products that people use every day. >> grocery bills are going up for no reason other than people are stealing now. so it's pretty upsetting to he hear. >> reporter: two men were taken into custody during the warehouse raid. police loaded up an entire tractor trailer load of stolen trays and confiscated this box truck used during the thefts. along with three other vehicles. >> this business is not set up to be a recycling plant but what they were doing was they were strictly in the business of recycling stolen plastic pallets and trays and soda crates. >> reporter: back in november, the new jersey state police arrested these two men yi. tan and rong, wu. running a theft ring and shipping the ground up tray materials to chain n police say they bought the stolen containers with no questions asked. police discovered 45,000 pounds of ground up trays worth close to

if you had a choice between diet coke, maybe diet pepsi on this campus, and generic cola, which would you want? i would want the brand. don't be shy. what does the brand me to you? >> [indiscernible] it is just something you are more familiar with, you know what you are getting. katarina keane: familiarity. anything else? >> [indiscernible] katarina keane: ok, a company you can hold accountable, or trust or something you know as opposed to a generic label. there is a reliable experience, consistency, a corporate entity behind that product. american consumers had to be taught those things really were not used to brand names. -- taught those things. they were not used to brand names. they were not sure brands were preferable. the brand for something they could trust. so add execs have to figure this out, how do we get consumers to buy our coffee, our tea, not just some generic brand? how do we get them to learn brands are preferable? first you have to figure out which one is their product, so it has to look different and be distinctive in the store. packaging is the beginning. this is t

smart water is owned by coca-cola and -- >> aquafina is owned by pepsi, which you work with. >> no, we't. we work with ourselves now and consumers who create their own sparkling water at home. we have 24 million consumers around the globe who sparkle soda stream every day. and they love it. we stay the course, that's what we'll do in '17 also. we won't change our strategy. we're a home sparkling water company. consumers love what we do. >> have you seen interest from larger players? you're constantly mentioned as a takeover target for a big company. what we are getting from big players are cease and desist letters. they hate us. we got seven letters from the likes of nestle in the last six or seven weeks, demanding that we stop advertising and messaging that tap water is healthy and that people can drink it and sparkle it. and they want us to stop that messaging because they are making so much money from that sparkling water and bottle water industry, romanticizing it saying it's coming from the alps and selling bottles for $1.50. but they're not scaring us. we continue do what we're d

pepsi. >> reporter: you will see a tax of 1.5 cents per ounce on mote drinks with sugar or artificial sweetener such as coca cola, gator aid orized tea. >> people are upset. hearing about guys talking about an 88 cents drink that would cost 88 cents but with the tax it was 1.36. >> reporter: tax a big win for mayor jim kenney's administration is expected to bring in more than 90 million-dollar in revenue, to help fund universal prek programs and other city improvements. but renee williams disagrees with the tax which nearly doubled cost of the two sugary drinks that she bought. >> they could have found a better way to find money to fun schools. i don't think a tax will help it all. >> reporter: others don't mind paying more for the right reasons. >> it is a good move to help the kid out, for the schools, things like that, that is a good worthy cause. >> it would make me think maybe i don't need to get oversized drinks, so yeah, not a bad idea. >> reporter: there could be other benefits too. >> i think it will help with obesity fight, help people lose weight because people don't want to pay that money for beverag

cola and peach lemonade flavors. tic tac. go little. (tic tac rattle) applebee's all-in burger meal we're talkin' burger. fries. pepsi. prizes.! get a burger, fries and a pepsi for just $9.99 at lunch, plus a shot at instant prizes. a heart attack doesn't or how healthy you look. no matter who you are, a heart attack can happen without warning. a bayer aspirin regimen can help prevent another heart attack. be sure to talk to your doctor before you begin an aspirin regimen. bayer aspirin. ♪ [ cheers and applause ] >> seth: welcome back, everybody. please give it up for the 8g band right over there. [ cheers and applause ] also, sitting in with the 8g band this week, she is the fantastic drummer from the critically-acclaimed rock band black rebel motorcycle club, who will be releasing a brand new record later this year. leah shapiro is here. thank you so much -- [ cheers and applause ] -- for being here, leah. so very excited about this evening. my guests are michael keaton, from fox's "bones," actress emily deschanel, and comedian neal brennan, so -- >> whoa, whoa, whoa. whoa, whoa. wait a minute, what? >> seth: i'm sorry, who

pepsi to to. that huge business for star bucks. dunkin' donuts is doing the same thing with coca cola. >> it makes sense. >> whole market ready to drink coffee, tremendous market. it will be $4 billion, in the next couple of years. >> you mentioned star bucks, how have they linked up with alexa, we have one here on the set. hoist lauren simonetti. >> she doesn't know. >> alexa who is lauren simonet i. >> can you order -- >> i'm not sure what you asked me. >> vanti star bucks and she will do. that she cannot deliver it for you but star bucks is starting to take on command voice order s. >> how would i do it. >> with alexa or on your i phone and they will deliver it, they will deliver it for you. i'm getting a head of myself. they will have it ready when you show up in the store. what is the question. >> how do you do it do you have to say a particular thing oral ex-a. >> talk tour iphone if you have star bucks mobile and pay app. >> you can do it. right now. >> and do you have the star bucks app. >> $22.48 total would you like to buy it. >> here's the problem with doing alexa. >> no, no. >> no. >> because when i used this it -- no. >>